New education show in Middle East

Released 25/06/2010

BETT show to launch in the Middle East

The organisers of BETT, the highly successful educational event held each year in London, has launched a brand new event focusing on the education sector in the Middle East.

With over 90,000 schools and more than 50 million students in the Middle East, the opportunity is vast and fast growing. BETT Middle East is endorsed by the Abu Dhabi Education Council and invitations will be sent across the region including the education ministers and government representatives from The Kingdom of Saudi Arabia, Qatar, Bahrain, Libya, Lebanon, Syria, Kuwait, Jordan, Egypt and Oman.

BETT Middle East is free to attend and will take place at the Abu Dhabi National Exhibition Centre from 21-22 November 2010. Building on BETT's reputation as the leading global event for educational technology and solutions, BETT Middle East will feature over 100 exhibitors and three conference theatres.

To provide an even more compelling reason for visitors to attend, BETT Middle East will also be co-located with Building Future Education - MENA, brought to you by the organisers of BSEC MENA.

BETT Middle East will feature a Software Zone, Special Educational Needs Zone and a Training Zone. Visitors can view practical product demonstrations and hear inspirational speakers. The central feature in association with Professor Stephen Heppell will be interactive giving visitors the opportunity to engage with learners using ICT solutions in a real learning environment.

"By bringing the BETT experience to the Middle East, exhibitors and visitors will benefit from the proven successful format of BETT in the heart of this ever expanding region. Working with ADEC we are looking forward to bringing leading educational technology and solutions to the Middle East," commented Paul Dunne, MD, Emap Connect.

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