Schools are being urged to get involved with a national campaign appealing to drivers and authorities to GO 20, to bring about a 2012 legacy of safe walking and cycling for everyone.
Brake, the road safety charity, is appealing to drivers to slow down to 20mph around homes, schools and shops.
The charity is also calling for 20mph limits to become the norm across built-up areas, so children and adults can walk and cycle for their health and enjoyment, and for cheap and sustainable travel, without being or feeling endangered.
As the GO 20 campaign is launched in Road Safety Week through street parties and demonstrations across the UK, a survey of more than 8,000 children age seven to 11 by Brake,
Brain Injury Group and Specsavers, reveals how children are affected by danger from traffic:
• Seven in 10 (70%) say they would be able to walk and cycle more if roads in their neighbourhood were less dangerous
• More than three-quarters (77%) say drivers need to slow down around their home and school
• Four in 10 (43%) say they have been hit or nearly hit while walking or cycling, and more than half (54%) worry about being hurt by traffic when out and about.
Brake is highlighting that slower speeds in towns, cities and villages can help deliver a post-2012 legacy of active communities, and prevent devastating pedestrian and cyclist casualties, which increased in 2011.
The charity says many authorities are already recognising the benefits of slower speeds by implementing 20 limits across towns and cities. GO 20 calls for: more authorities to do this; the government to work towards 20mph limits being the norm in communities; and drivers to pledge to GO 20 around homes, schools and shops, even where the current default limit of 30mph remains.
More than 5,600 schools across the UK have registered to take part in Road Safety Week, to raise road safety awareness and campaign for safer roads. Activities range from road safety assemblies, lessons and art projects, to cycling training, to safe driving bulletins for parents, to campaign events calling for 20mph limits.